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The Influencers of Decision Making: Exploring Greed, Passion, Necessity, and More

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In the realm of decision making, humans are often influenced by a multitude of factors stemming from their individual circumstances, emotions, and mindset. While there are countless influencers that shape our choices, this article will delve into three primary influences: greed, passion, and necessity. Additionally, we will explore other influencers that arise from the complexity of the human condition.

1. Greed: The Temptation for Excessive Gain

Greed, often associated with the desire for material wealth and possessions, holds significant sway over decision making. In pursuit of greater financial success, individuals may be enticed to make choices that prioritize personal gain over ethical considerations or the well-being of others. Greed can lead to short-term thinking, risky behavior, and a narrow focus on maximizing profits without regard for the long-term consequences. Recognizing the potential pitfalls of greed is essential for making sound and ethical decisions.

2. Passion: Channeling Emotional Drive

Passion is a powerful influencer that can propel individuals towards making decisions aligned with their interests, dreams, and deepest desires. Decision making driven by passion is often characterized by enthusiasm, creativity, and a willingness to go above and beyond to achieve personal or professional goals. Passion can lead to innovation, perseverance, and a sense of purpose. However, it is important to temper passion with logic and critical thinking to ensure that decisions are grounded in reality and feasibility.

3. Necessity: The Pressure of Circumstances

Necessity arises from the urgent need to fulfill basic requirements or address challenging situations. When faced with limited resources or unfavorable circumstances, decision making can be driven by the necessity to survive, overcome obstacles, or secure essential provisions. Necessity often propels individuals to take risks, explore new paths, and adapt quickly to changing environments. While decision making under necessity can be stressful, it can also foster resilience, resourcefulness, and an ability to find innovative solutions.

4. Other Influencers within the Human Condition

  • Emotional Intelligence: Emotions greatly impact decision making. Individuals with high emotional intelligence recognize and navigate their emotions effectively, making decisions that are balanced and considerate of both rational and emotional factors.

  • Social Influence: Humans are social creatures, and the opinions, beliefs, and behaviors of others can significantly sway decision making. Social influence can arise from peer pressure, societal norms, cultural values, or the desire for acceptance and belonging.

  • Cognitive Biases: Our decision-making process can be influenced by cognitive biases, such as confirmation bias, anchoring bias, and availability bias. These biases may lead to flawed reasoning, the rejection of contrary evidence, or overreliance on initial information.

  • Personal Values: Individual values and ethical principles play a crucial role in decision making. Choices that align with personal values often bring a sense of integrity, fulfillment, and moral satisfaction.

  • Fear and Risk Aversion: Fear can hinder decision making by narrowing options or compelling individuals to choose the safest path. Balancing risk aversion with calculated risk-taking is vital for growth and seizing new opportunities.


Decision making is a multifaceted process influenced by a diverse array of factors. While greed, passion, and necessity play central roles, other influencers stemming from the human condition, such as emotional intelligence, social influence, cognitive biases, personal values, fear, and risk aversion, also shape our choices.

Understanding these influencers and their potential impact is crucial for intentional and ethical decision making. By recognizing the motivations and biases that shape our decisions, we can strive to align our choices with our long-term goals, core values, and the well-being of ourselves and others. It is the art of navigating this intricate web of influencers that ultimately determines the outcomes of our decision-making endeavors.

I want you to realize one thing:

The choices we make, dictate the lives we lead.

I even wrote a book about all this - check it out: CLICK IMAGE

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